There is so much buzz lately surrounding the term “Relationship Marketing.” My friend and social media guru, Mari Smith’s newest book is titled “The New Relationship Marketing: How to Build a Loyal, Profitable Network Using the Social Web.” In her book she outlines the ways in which people and brands can use social media to build a tribe of influencers and brand ambassadors to help them reach their core audience. As a lifelong networker and alliance marketer, I find that the fact that these ideas are now getting focus is a bit backward. Relationships should ALWAYS be the focus of …
read moreKathryn Rose
This monthly Relationship Marketing and Social Media column is contributed by Kathryn Rose. Kathryn is an author, social media and marketing keynote speaker and trainer specializing in alliance and relationship marketing. Kathryn is the CEO of the Social Buzz Club the world’s first online marketing collaboration and content syndication system. Prior to her career in social media marketing, Kathryn was a top Wall Street sales executive, responsible for over $100m in sales per year. She used her collaboration skills to partner with salespeople from other companies to form a lucrative referral network. Kathryn is the author of 6 books on social media marketing available on Amazon.com.
