If you are a follower of this blog and the Social Media MBA series, you will recall that last month we discussed social media platforms and their potential uses for businesses and consumers. This month, I want you to be thinking about the technology that is enabling social media and how it drives new business. [...]

As I write this blog post, I am wrapping up another term of teaching two Social Media MBA courses: Social Media Marketing and Social Media Marketing Strategy. I am reminded why I love teaching social media while viewing students final papers, wiki projects, and blog projects. These students have passion, they enjoy learning about these effective [...]

Throughout this article, I will be speaking strictly from my experience as to how social media is introduced in universities as an adjunct faculty member within Marketing and Management departments. Therefore, I am not referring to other disciplines or courses other than my own. Social Media as a tool for educators: Most college courses incorporate [...]

As social networks and their potential value to business are becoming apparent, marketing professionals should have a solid knowledge of social media and more importantly social media marketing. Simply having a grasp on how to post on Facebook, Twitter, YouTube or another platform is not sufficient. Marketing professionals need to understand how to integrate social [...]