Like other industries, retailers need to identify and build relationships with influencers in order to achieve success in the social media realm. However, when completing initial research and identifying influencers, most retailers miss the mark and overlook one of the most significant groups from right under their nose: their own employees. Employee Integration and Audience Relevancy If you’re a retailer, stop and ask yourself: are my employees well integrated in my social media program? If the answer is no, then ask “Do I feel like I’m building a highly relevant audience of advocates for my brand?”. In most cases, these …