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Cynthia Schames

This monthly Social Media for Startups column is contributed by Cynthia Schames. Cynthia is a senior level sales professional with 15 years of experience in the business world including 8+ years of expertise in Enterprise and SaaS software sales and 5+ years as a successful eCommerce entrepreneur. She is passionate about the cloud and truly believes in the power of social media for more efficient business operations and deeper personal connections.


Cynthia Schames's Posts

Dear Founder, Don’t Be A Kanye. Signed, Everyone.

Dear Founder, Don’t Be A Kanye. Signed, Everyone.

If you’re reading this, that probably means you’re involved in a startup.  Which means that you’ve most likely heard about Kanye West’s early-January rantfest on Twitter in which he declared his intentions to kick off a new company, DONDA, which will “pick up where Steve Jobs left off”(!).  DONDA will supposedly have 22 divisions including:“architects, graphic designers, directors musicians, producers, AnRs, writers, publicist, social media experts, app guys, managers, car designers, clothing designers, DJs, video game designers, publishers, tech guys, lawyers, bankers, nutritionists, doctors, scientists and teachers.” TWENTY TWO divisions, presumably overseen totally by one guy whose main qualifications are …

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Social Media for Startups: You’re Doing It Wrong.

Social Media for Startups: You’re Doing It Wrong.

Social Media for Startups.  It sounds like a no-brainer, doesn’t it?  After all, 74% of startup founders are under the age of 39, based on a LinkedIn study published on TechCrunch.  (Of course, the way TechCrunch chose to report that same data was to say that 65% of startup founders are 30 and older. Because…TechCrunch.)  We can slice and dice data lots of ways, but the fact is that tech startups are nearly all founded by Gen Y, and primarily by guys of that age group.  Estimates range, but it’s generally stated that 94-98% of all VC funding goes to …

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