The amount of confidence brand managers and marketing executives have placed in Twitter has always perplexed me. We know that Twitter is a “shouting platform” rather than a conversational platform. Whether you’re a brand or a pissed off, grounded airline customer, you’re using Twitter as a cry for attention or help. As such, Twitter has attracted personas of all types — many of which are illegitimate marketers, shameless self promoters, altogether fake people, and the like — all infecting your stream with messages you more than likely want to ignore. It therefore stands to reason that Twitter has such a …
read moreChris Treadaway
This bi-monthly Facebook column is contributed by Chris Treadaway. Chris is co-author of Facebook Marketing An Hour a Day with Mari Smith and Founder & CEO of Polygraph Media, a Facebook data mining & analytics company.
Chris Treadaway's Posts
Like many of you, I watched the Oscars Sunday night with laptop and iPad wide open for a vast majority of the event. Why watch it by yourself when you can watch it with so many “friends”, right? It’s one of the big trends to emerge over the last few years. People have a better experience watching live events such as the Oscars while simultaneously listening to feedback from the crowd. Follow the right people — or run the right search on Twitter — and you can have a fun, second screen experience. Some of the first returns are in …
read more
Ah … Facebook. It’s been a spectacular 2012. You blew through 1 billion users and went public. Your stock cratered and fought back to respectability. You bought Instagram, revamped Offers, made Gifts functional, and expanded our advertising options. You jammed us with the Timeline, freaked us out with Instagram’s new & scary Terms of Service, gave us the opportunity to vote on privacy policy changes, and then took it back. Some might call you schizophrenic, others adventurous, and others self-interested. No matter what you call it, the truth is that 2012 was a banner year for Facebook. Steadily through the …
read more
Last week, we perhaps had a watershed moment in the ongoing maturation of Facebook as a business. Mark Cuban, owner of the Dallas Mavericks, posited that Facebook was “blowing it” by offering the Mavs an “opportunity” to make posts visible to its fans for $3,000. As one of the most successful business people of our generation, I’m sure Mark originally looked at this dispassionately. The Mavs make investments in social marketing software and FTEs to make their social assets among the best in the world. Additionally, they probably allocate some costs of content production and other shared responsibilities to social …
read more
Unless you’ve been hiding under a rock for the last few months, you’re probably well aware of the collapse of Facebook’s stock price since its May IPO. Seemingly overnight, they changed from being an exciting opportunity for investors to being a dog – from the next big thing to the next big dud. Facebook was supposed to be this cycle’s fairy tale. It was the bellweather property of the social era. The company would go public, the share price would skyrocket, and those who participated either as an employee or early investor would have enough duckets to dominate every game …
read more
In the 2nd Edition of Facebook Marketing An Hour a Day, Mari Smith and I talk extensively about the emergence of the “Post-Social Era”. Simply put, the Post-Social Era is marked by the point at which social media turns from being a novelty to being almost a necessary evil. It’s a fancy term for what consumers experience as fatigue – when fun turns to drama, when we find out just how annoying some of our friends really are when they have an open mic, and well after we’ve reconnected with all the friends from long ago with whom we’ve lost touch over the years. …
read more
