LinkedIn is one of the most underrated Social Networking site out of the big three, essentially the black sheep. Many people use LinkedIn with little to no result and some are being too general with what they want out of the platform. A great suggestion I offer to my clients is targeting only their local market. Using LinkedIn to become a Local Celebrity is something many do not think about but we will discuss in this article. When I say celebrity, I do not mean a Brad Pitt or a Tony Romo type of celebrity: I mean a business celebrity. …
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This monthly Local Marketing and Social Media column is contributed by Carlos ''Los'' Silva. Carlos is is a Digital Branding Consultant and co-author of Local Marketing for Busy People. He is also Director of Social Business at Schmooz. He helps entrepreneurs across industries establish strategies to maximize the power of social media and increase the success of their online branding efforts. Carlos on Google+
Carlos Silva's Posts
Currently, Facebook is the fastest growing social networking site in the world with over 800 million users and growing. With this population, there is a great opportunity for your local business to flourish. Moreover, you would also be able to find your ideal target customer in Facebook if you know how to find them. The Facebook advertising platform is definitely something that is worth exploring especially if you are trying to target a local market .This is a great opportunity for you to get new customers and it seems that failing to be in Facebook these days is a huge …
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