We talk a lot about mobile devices as the great enabler in terms of connecting you to your audience anywhere, anytime. By taking advantage of the flexibility mobile offers, combined with the wealth of information sharing and connectivity of social platforms, there is no limit to the relationships you can create with customers; that is, unless you create one. One of the biggest missed opportunities that so many companies fall victim to with social media is not capitalizing on its ability to humanize your brand. Unlike traditional marketing, social media offers customers the ability to interact on a level deeper …
read moreAlex Kutsishin
This monthly "Social Media and Mobile" column is contributed by Alex Kutsishin. Alex is the president and co-founder of FiddleFly, Inc. He is an entrepreneur with a background in creative marketing and web design. When Alex is not helping the world go mobile with FiddleFly, he spends his time traveling the country speaking about social media, marketing, and the future of the web.
Alex Kutsishin's Posts
As the world watches social media grow into an all-inclusive entity, and the web shift from desktop to mobile, it’s hard not to take a step back and think just how incredibly far we’ve come. That is, unless you are among the youngest generation of new or soon-to-be young professionals who have grown up in an era where social and mobile have been ingrained directly into their everyday lives. This generation, known as the “Tethered Generation” is the future (and the present) of both producers and consumers, and are certainly no strangers to having their mobile device handy at just …
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The mobile landscape has a tendency to be all at once treacherous, thrilling, terrifying, exciting, rewarding and most of all in constant flux. Much the same way businesses have been trying to wrap their minds around social media for the past decade or so, social media companies are now trying to do the same with mobile, and while some of the are flourishing, others are struggling to keep up. As the future of social sites now hinges squarely on their success in mobile, it is certainly worth it to take a look at what’s going on in mobile for some …
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I don’t think I’m taking any giant leaps at this point by assuming most everyone in this industry has come across at least one study, report, or opinion piece suggesting the incredible opportunity that is mobile advertising. Reports of the mobile ad industry’s tens of billions of dollars potential have however been questioned repeatedly due to its slow growth in actual revenue. While part of this underwhelming performance is simply due to the fact that the market is still new and unfamiliar to consumers, a much bigger part of the delayed success simply stems from advertisers using the technology improperly. …
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When it comes to merging social and mobile, we have gone beyond the point where it is simply a good idea. If you do not have a plan in place to connect your social media and mobile businesses, you are quickly falling behind the curve (and if you do not have a mobile strategy in place at all you are dangerously close to falling off the map altogether!) While simply building a mobile site that links up with a well designed mobile-optimized landing page will get the ball rolling, business owners that want to really take things to the next …
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If the past few weeks have taught us anything, it is that now more than ever, social media giants have officially realized mobile is here to stay. Of course, the obvious example is Facebook, which continues to struggle to convince users it can be profitable in the mobile landscape by rolling out major purchases and initiatives seemingly every day. Facebook is by no means alone in its adoption of a mobile-first mindset, as major players such as LinkedIn, Google, and Twitter have all launched new projects targeting the mobile web. With such a heavy emphasis being placed on mobile by …
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If you follow the tech conference circuit as closely as we do, you’ll notice that seemingly every year the likes of South by South West (SXSW) and the Mobile World Congress (MWC) bring us a host of new social media startups. From Twitter to FourSquare to Gowalla to Highlight, new ways to connect with each other are flooding the market like a Yankee Candle Store on Mothers Day. With so many new social media outlets popping up all over the web each year it would seem that getting your social media presence to soar would be simple. Yet as many …
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“There’s an app for that” We all remember the slogan well, having had it tossed at us from every media outlet over the past few years. Yes, “There’s an app for that” might be the web equivalent of “Can you hear me now,” but more and more we’re beginning to realize that yes, there is an app for that, but no, people don’t really care. A recent study published by Pew Research Center’s Internet & American Life Project, found that 68 percent of smartphone users report using five or fewer apps at least once a week. While roughly 82 percent …
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