When done correctly, a Facebook contest can bring many benefits to businesses. With an array of contest-types to choose from, including voting contest, photo contest and sweepstakes, businesses can utilize contests to use it to increase sales, increase loyalty, increase fans and many more. But did you know that Facebook has set strict guidelines that you need to follow? According to the Facebook Promotion guideline: Promotions on Facebook must be administered within a third party app Promotions on Facebook must include the following A complete release of Facebook by each entrant or participant. Acknowledgment that the promotion is in no …
read moreAaron Lee
This monthly Social Media Contests column is contributed by Aaron Lee. Aaron is the social media manager at Binkd.com, a comprehensive social media promotion platform that allows businesses to build and manage digital promotions and contests. Aaron is also the founder and writer at askaaronlee.com.
Aaron Lee's Posts
I’m sure by now you are aware of all the benefits that Facebook contests brings for businesses. A couple of weeks ago, I received an email from one of our newsletter subscribers from Binkd. Helen is in the jewelry business and had been seeing great engagement on her page. She had been following our posts for a while and has finally decided to create her own Facebook contest for her business, in her email she asked if she really needed a Facebook contest app as she had noticed some Facebook pages don’t use them. She wanted to know what are …
read more
If you are among the more than 1 billion people that actively spend time on Facebook, I’m sure you’ve come across Facebook contests from pages that you liked, promoted through advertising or shared by one of your friends. A Facebook contest isn’t something new, it has been used by many businesses to reach new audience, build trust and loyalty, source for new data and many more. Today I want to cover some of the types of Facebook contests that you can organize on Facebook through third party apps. Different third party apps have different types of Facebook contests that you …
read more
If you spend quite a number of hours on Facebook, Twitter or any social networking sites, I’m sure you’ve stumbled-upon social media contests before. I love seeing how businesses are using contest to promote their business, especially brands that I’m already a fan of. I participate in most of them and it turns out that I am not very lucky, but hey, that’s life! I’ve even organized several contests on my blog before and I must say that picking a winner is definitely one of the hardest tasks after seeing how hard they try. A social media contest has many …
read more
Congrats, you got your own social media contest set up, but now what? The next step is to start promoting your contest if you want to the get the most out of it. One of the major mistakes that businesses make is not letting enough people know about their contest. All they do is mention it on their Facebook Wall or simply tweet about it thinking people would just flock into their contest.Yes, we know that you are generous enough to give something out for free and yes you would think that it is a big enough draw for the …
read more
I’m not going to deny that I am an avid Instagram user. To date, I’ve shared over 430 photos with my friends from all around the world and I log onto Instagram a number of times per day. I’m not the only one who is hooked on to this network though; there are over 80 million users registered on Instagram as of this point of time and I believe that they are the network to watch this year (along with Google+). 80 million registered users is not exactly a lot when compared to other social media networks, with its big …
read more
A Twitter contest is a great way to increase engagement, increase followers as well as increase product awareness. How many times have you seen businesses organizing a “RT to win” or a “Follow to win” contest? Running a contest in Twitter can be really simple and clean and, without a doubt, Twitter is a great place for brands to organize contests as businesses could easily engage and chat with their followers. However, before you start organizing any social media contest, be sure to read their rules and abide their rules to keep your account safe. One way to differentiate yourself …
read more
A successful contest is one that is well planned and prepared. Launching a social media contest may sound like an easy task, but its not. Whether you’re planning to launch a straight forward contest like a sweepstake, caption contest or a Facebook photo contest, you’ll need to have a strategy placed before you launch your contest. Here are some questions that you should ask yourself before launching your Facebook contest. 1. What are the goals of the contest? You need to build your contest according to your goals. What are you trying to achieve with your contest? Do you have a …
read more
There are many benefits to what a social media contest can do for your business; it can grow the number of fans, increase engagement, build awareness, and so on. But some businesses have concerns about organizing a social media contest as they question the returns that they’ll be seeing from it. For example, would the fans you get from a contest still be involved and engaged with your business once the contest ends? Here is a personal experience. I remembered the first time that I had participated in a social media contest. I remembered that it was on Twitter back …
read more
