Comments on: 10 Questions to Help Audit Your Social Media Strategy in 2013

By: Neal Schaffer

Neal Schaffer — Thu, 28 Mar 2013 17:15:48 +0000

Yup – relationships take a long time to create in real life … why would it be any different in social media, right?

By: wisestep12

wisestep12 — Thu, 28 Mar 2013 10:34:05 +0000

I think social media plays an important role in traffic generation but it takes time… a lot of time really. People have to see you in that space as a value creator… Then they’ll follow your links!!

By: 2013 SoMoLo Trends

2013 SoMoLo Trends — Wed, 30 Jan 2013 17:07:04 +0000

[...] of implementing a Social/Mobile/Local marketing strategy. If you aren’t sure where to begin, try 10 questions to help audit your social media strategy in 2013, an excellent resource from Neal [...]

By: 10 Reasons Why Internal Comms Pros Should Participate in Social Media

10 Reasons Why Internal Comms Pros Should Participate in Social Media — Fri, 18 Jan 2013 11:07:06 +0000

[...] going to look at 10 reasons why internal comms professionals should use social media and share some thoughts to help you make smart [...]

By: Neal Schaffer

Neal Schaffer — Mon, 07 Jan 2013 20:59:21 +0000

Thanks Claire – I believe we have a similar perspective on all things social media

By: claireaxelrad

claireaxelrad — Mon, 07 Jan 2013 20:57:22 +0000

Once again, some very practical advice from Neal. This stuff is so basic that it’s almost common sense. Yet it’s amazing how so many of us leave our common sense at the door of the office. Of course we should be checking to assure that the channels we’re using are the channels our target constituents are frequenting! Yet it’s easier to become complacent and just stick with what we’ve already got. Even though it may be doing us no good. Nice reminder!

Similarly, it’s easy to get derailed from our primary business goals. Social media can be fun, and time consuming as all get out, and one can get stuck in it as if in quicksand. So we’ve got to remember to ask: Where were we going with this? Why are we in this swamp? How can we get out? Again, nice reminder!

And there are many other good suggestions too. The new year is, indeed, a good time to pause and take stock. Thanks Neal

By: Neil Ferree

Neil Ferree — Sat, 05 Jan 2013 16:36:06 +0000

Good stuff Neal. So useful in fact, I’ve added your Social Audit routine with Marketo / Kapost and the Simply Business social media planning processes on my PearlTree Content Marketing Strategy 2013

By: Neal Schaffer

Neal Schaffer — Fri, 04 Jan 2013 00:47:50 +0000

Thanks for the comment Belinda!

By: Belinda Summers

Belinda Summers — Fri, 04 Jan 2013 00:16:17 +0000

Such a great social media marketing assessment. I know we are very pressured considering that it is the start of the year and we need to make an extra effort to exceed what we have done in the past years. Thus, this could be a great help to our fellow marketers in identifying what and which social media channel to focus on.

By: Neil Ferree

Neil Ferree — Wed, 02 Jan 2013 19:52:34 +0000

Nicely done Neal (with an A)

This is one the Best Social Media Audit articles I’ve read all year

Up until finding your piece, I was planning to follow the Marketo + Kapost model entitled:

“How to Build and Operate a Content Marketing Machine” that I sourced from Toby’s guest post on Moz

The Simply Business guys from the UK have a nice 13 step-by-step SMM guide • but its a little dated and like you said, SMM is fluid and needs to be a living thing vs. set in stone.