Comments on: Unraveling the Mysteries of How Pinterest Generates Business!

By: 24 Ways to Use Pinterest to Drive Fundraising and Cause Awareness

24 Ways to Use Pinterest to Drive Fundraising and Cause Awareness — Mon, 06 May 2013 09:07:24 +0000

[...] your profile, generate traffic and integrate Pinterest into your multi-channel social marketing here and [...]

By: The 20 Best Social Media Books from 2012 to Read in 2013

The 20 Best Social Media Books from 2012 to Read in 2013 — Mon, 24 Dec 2012 11:08:27 +0000

[...] This book has everything you need to get started on Pinterest and more: From real-life examples of how Pinterest has impacted small businesses and personal anecdotes from the author’s own business to detailed tactics and strategies to become a pro at pinning. I like how the book goes as far as giving advice as to not only how you can best integrate Pinterest into your entire social media marketing but also how you can best integrate your efforts with Amazon, eBay, and Etsy, should you be on those platforms. If you’re looking for one Pinterest book out of the many that have been published, this is going to be your best bet. Additional reading: Unraveling the Mysteries of How Pinterest Generates Business! [...]

By: Joel Don

Joel Don — Mon, 26 Nov 2012 16:10:00 +0000

You’re right, Neal. For a small business, you are wedded to the results and probably have a visceral “feel” for the financial success. When the business expands and brings on more resources, that’s when the bean counters look to confirm the ROI via the balance sheets.

By: Neal Schaffer

Neal Schaffer — Mon, 26 Nov 2012 00:50:00 +0000

Joel, thanks for your comment, and sincere apologies for being so late in getting back to you!

Like most small businesses, Rebecca’s tracking ended at Google Analytics, although with e-commerce it is easy to create goals within GA to see how traffic moves and truly link a sale with a referral site.

The thing is that she intuitively knows that Pinterest has added so much to her business, that she doesn’t need to calculate the specific contribution to realize that there is positive ROI from being active on Pinterest.

By: Joel Don

Joel Don — Sun, 04 Nov 2012 15:41:00 +0000

Neal, interesting story on how an online store tapped Pinterest for a marketing boost. What did Rebecca share with you in terms how the increased hits and followers translated into actual month-to-month or year-to-year sales volume, revenue, profits? Since she sells tangible products, this would be a great case for detailing the connection between “likes” and dollars.