Comments on: Social Media Marketing: Is There A Generation Gap?

By: Social Media Marketing: Is There A Generation Gap? | Joel Don

Social Media Marketing: Is There A Generation Gap? | Joel Don — Mon, 19 Nov 2012 19:34:51 +0000

[...] Click to continue… Filed Under: social media← The Evocative Visual Approach to Social Media MarketingThe Small is Beautiful Approach to Social Media → [...]

By: Social Media for Business Traditional Marketing and Technology

Social Media for Business Traditional Marketing and Technology — Mon, 01 Oct 2012 23:06:07 +0000

[...] lesson, you can see that social media marketing is part of the natural progression of business. Social media marketing is not a new concept; it is still focused on the traditional principles involving targeting [...]

By: Joel Don

Joel Don — Thu, 20 Sep 2012 18:15:00 +0000

Erin, thanks for your comments and pointing to your study of “Silver Surfers.” Need often prompts action and my reunion experience suggests that perhaps lack of interest and/or fear may be overcome by simple word-of-mouth recommendation from a peer (vs. prodding or cheerleading from a card-carrying social media advocate). If we emphasize incremental adoption, we might find more acceptance and participation. But the justifiable need still has to be there and that’s a good focus for our work in marketing and PR.

By: Mind the (Social Media) Gap, Keep Web Simple for Boomer Success « Mature Marketing Matters

Thu, 20 Sep 2012 12:59:40 +0000

[...] Read Joel’s post: http://windmillnetworking.com/2012/09/06/social-media-marketing-is-there-a-generation-gap/ [...]

By: Erin Read (Ruddick)

Erin Read (Ruddick) — Thu, 13 Sep 2012 13:55:00 +0000

Joel, my agency’s national study of “Social, Silver Surfers” definitely shows that generational pushback. Worries over privacy/intrusion — what one called the “fifth grade science partner” effect — loom large with social networkers over 50. But their #1 pet peeve about social is exactly in line with your post: “It is tedious and time consuming for marginal return.” (Their words, not mine.)

I help our clients set the pace with a focused, smaller stream of relevant items … Less time, more offers/insider info. Because that’s what the baby boomers told us they want from social engagement: discounts, convenience, VIP status. This generation still sees the web as more of a tool than an extension of breathing, more a way to achieve goals than entertainment.

I really like your rec to drive customers to the corporate website. It’s measurable AND it gives baby boomers two things they like: a feeling of trust and an ability to control the relationship with your brand.

(If you or your readers are interested, research and related marketing tips are in the eBook: http://www.CreatingResults.com/SocialSilverSurfers.)

By: N Manoraj

N Manoraj — Fri, 07 Sep 2012 17:42:00 +0000

But the rush is uncontrollable …every organization is rushing to have an Facebook fan page…even though they might not need it… similarly company might not need an pinterest page , but they have it as other companies are having it…this diverts the marketing focus off the company…facebook is now more business sharing… than peoples sharing…..

By: Joel Don

Joel Don — Thu, 06 Sep 2012 20:17:00 +0000

Bob, it reminds me of a theme (which also was turned into a book)…Small is Beautiful. Perhaps a simple, measured approach is the right strategy for a lot of companies intimidated by the social deluge — not to mention the musical chairs game played with social platform and ranking system algorithms.

By: Bob Geller

Bob Geller — Thu, 06 Sep 2012 18:27:00 +0000

Funny I have somehow managed to avoid the formal high school reunion events, but did get invited to – and attended informal reunions via Facebook. I like your approach of starting simple, in some cases, and asking the basic question – where can your audience be found? No need to rush to social media for marketing / business, or any specific network if your customers are not there.