Comments on: 3 Reasons Why Building Social into Marketing is a Significant Competitive Advantage

By: Market Segmentation & Target Marketing Insights For Your Business | Strategic Driven

Thu, 14 Feb 2013 19:08:25 +0000

[...] Since there may be nuances due to life stage, or location in the buying process, relevant content has to be delivered through the right channel(s) at the right time. With the advent of the social shopper, listening, engaging and responding to consumers is now more important than ever. Social shoppers engage with companies and each other, one of several reasons why building social into marketing is a significant competitive advantage. [...]

By: Social Media For Business-5 Reasons Social Corporate Culture Matters | Strategic Driven

Thu, 14 Feb 2013 18:41:31 +0000

[...] Media and Business can be the foundation of a competitive advantage. 3 Reasons Why Building Social into Marketing is a Significant Competitive Advantage explores reasons that social is a no-brainer in today’s [...]

By: Benefits of Social Media for Business; 2012 Business Social Networking | Strategic Driven

Thu, 14 Feb 2013 18:27:31 +0000

[...] and what most retailers can deliver. I recent elaborated on this on the WindMill Networking Blog: 3 Reasons Why Building Social into Marketing is a Significant Competitive Advantage. Owners who find a way to use business social networking to tap into the potential of their [...]

By: Social Media Strategies And Business; Social Media Marketing | Strategic Driven

Thu, 14 Feb 2013 18:27:13 +0000

[...] Author Patrick Lencioni believes this business strategy has the potential to be a competitive advantage. [...]

By: Social Media for Nonprofits: How SF Giants Drive Engagement

Social Media for Nonprofits: How SF Giants Drive Engagement — Tue, 02 Oct 2012 21:10:20 +0000

[...] inherently social that one wonders why it took so long. Today’s savvy marketers understand that building social into marketing offers a significant competitive advantage. The social media-enabled 2010 Giants season became a bonding experience. A love fest. And the [...]

By: Social Media Strategies and Business | Emineo Media

Social Media Strategies and Business | Emineo Media — Sun, 29 Jul 2012 23:08:20 +0000

[...] Author Patrick Lencioni believes this business strategy has the potential to be a competitive advantage. [...]

By: Joseph Ruiz

Joseph Ruiz — Tue, 12 Jun 2012 17:17:00 +0000

Alisa, thanks so much for sharing this, checked out your link what a clever idea. The topic and example certainly support your brand of thinking big. This is a great example of adding context and attempting to engage your audience which of course if far better than throwing content at them. Very clever.
BestJoe

By: AlisaThinkBig

AlisaThinkBig — Sat, 02 Jun 2012 06:18:00 +0000

Hi Joe, great article–we are always trying to get our small business clients to understand the power of social media. Many of our clients are old-school and “this whole web thing” isn’t easy for them. You say, ”
Without social, you are neglecting your audience. If your business isn’t social, it’s time to give your marketing a makeover. So true! And, yes, we have to get our clients where the conversation is. You ask how we are making ourselves more socially-engaging. Our own internet marketing company has tried to use Spotify http://www.thinkbigonline.com.au/20-must-have-play-list-for-spotify/ to get our small businesses to see that social media can be fun (but profitable too). Cheers, Alisa (Sydney, Aus)

By: Joseph Ruiz

Joseph Ruiz — Mon, 28 May 2012 01:33:00 +0000

Thanks Peter, agree it’s a valuable and necessary discussion. Social business can provide real opportunities with the right culture and leadership. Those who make an effort to figure out how to adopt new approaches will benefit significantly.

By: Peter Bourne

Peter Bourne — Fri, 25 May 2012 16:21:00 +0000

I enjoyed this Joe, thank you. To echo your points, our data has shown that social media engagement is directly linked to revenue increases, despite the “debate” about whether commerce is social. I think the discussion needs to turn to the assessing the value of a tweet/like/+1 for ecommerce merchants; i.e., not “if” but “how much.”