February 11, 2010 | Online Marketing Summit | San Diego, CA – I am excited to be presenting at the Social Media Club‘s first Social Media Masters training program for professionals which will be co-hosted at the Online Marketing Summit.
If you are a Social Media Professional wanting to take your skills to the next level, or an online marketer expanding your capabilities, this program is your chance to go beyond a typical introductory course and get advanced training from true Masters. Join us on Friday February 11, 2011 for this unique opportunity to develop your own mastery of Social Media for Marketing and Communications, with an emphasis on engagement. Whether you are in charge of a department in a large organization, you are responsible for multiple clients within an agency, or you are an independent professional deepening your skills and knowledge, this special workshop will help you advance your career and accomplish your goals in key areas of Social Media marketing.
Produced by Social Media Club, the world’s leading association of Social Media Professionals, in partnership with Online Marketing Summit 2011, the premier education event for Online Marketing, we will lead you through an intensive training to enable your organization to modernize your marketing utilizing the Social Web.
The program will feature a keynote from the social media thought leader and author of “Engage” Brian Solis followed by a choice of 4 workshops: Facebook, Twitter, LinkedIn, and Social Media Monitoring.
I am proud to be part of the LinkedIn workshop being led by my friend and fellow LinkedIn author Chuck Hester:
LinkedIn: B2B Marketing, Lead Generation and Community Development
Everyone has a LinkedIn profile but how do you get the most from your time on the #1 network for business professionals? This in-depth review of the capabilities of LinkedIn focused on B2B marketing will show you how to turn customer groups into communities, how to maximize your return on paid membership, how to use LinkedIn ads for reaching new customers and how to leverage their tools for driving business development and delivering sales.
Your Social Media Masters for this workshop are proud Social Media Club members Chuck Hester and Neal Schaffer. Chuck has over 25 years experience in public relations, marketing and branding and believes in the ‘pay it forward’ model which he delves into via his book LinkingIn to Pay it Forward – Changing the Value Proposition in Social Media. He will be joined by Neal Schaffer, an award-winning published author of the LinkedIn book “Windmill Networking: Maximizing LinkedIn,” frequent speaker, and an avid blogger, Neal is President of the social media strategy consulting practice Windmills Marketing based in Orange County, California.
Hope to see you at the Online Marketing Summit 2011!