January 11, 2011 | CEO Trust, New York City – I am honored to be part of a panel to discuss Social Networking Media being sponsored by the CEO Trust, a remarkable membership organization for CEOs. EVENT SUMMARY Companies are always looking for the best avenues to communicate key messages to target customers, both existing and potential. The explosion of online social networking provides companies with dynamic new ways to directly communicate with customers. Understanding this new world of communications is critical for keeping up with changing sources of information, and reaching customers in the most cost-efficient and effective manner. …
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Since Facebook is where Americans spend more time than anywhere else on the Internet, our needs as social media marketers as well as professionals to stay on top of the latest trends in 2010 regarding the social media gorilla are as important as ever. While I limited my similar top blog posts on Twitter and LinkedIn to 20, so many people had so much resourceful information to provide on FB that I felt the need to expand this blog post to include the top 30 most useful articles this year. Because Facebook gives anyone the ability to create a mini-web …
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Although Facebook and Twitter always steal the social media spotlight, 2010 should be remembered as the year where LinkedIn accelerated development and released a plethora of new applications, features, and functionality to their platform for professionals. While many complain of the ever-increasing restrictions and some question the validity of potentially keyword-stuffed search results on the professional networking platform, it is clear that LinkedIn is following a path of sticking to its roots as a trusted network built upon relationships while always looking for creative ways to generate additional revenue and traffic from new sources. If you haven’t kept up with …
read moreAs Twitter and Facebook continue to gain momentum with new internet marketing techniques & tactics (or in FB’s case – pumping its advertising program like there’s no tomorrow), it’s very important not to discount Linkedin and what it brings to your table. This year, Neal Schaffer of Windmill Networking, released the Ultimate guide to getting all you can out of all you’ve got on the net’s biggest business social network. Personally, I can’t think of a better book for you if your new year’s resolution includes quitting your job and making 2011 your year of independence. This book will help …
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It’s that time of year where I look back at all of the changes that happened in social media and choose those best blog posts that you want to make sure you read. I’m going to start with Twitter for my 2010 best of lists, and I think you’ll be happy with the mix of resourceful blog posts that were published that cover both tips for beginners as well as business-related and insightful analytical posts for intermediate and/or experts. Of course the biggest functionality added to the realtime platform was its new user interface, so I have made sure to …
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LinkedIn and Facebook would seem to have very little in common going into 2011: One platform was created as a closed and trusted networking site for professionals while the roots of the other come from being an open “face book” of college students. While LinkedIn has built up a dominant presence in the hearts and minds of the professional demographic, Facebook is in the center of consumer culture and many a business who want to capture the hearts and money of us all. Professionals network on one platform while companies establish Pages on the other. Ask most companies where they …
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There are many “best of” blog posts that have been written about WordPress plugins, so I wanted to cover a different angle with this post. I see WordPress and blogging like this: If your company has a social media strategy, chances are you have a corporate blog. Our friends at Hubspot released their analysis some time ago that blogging is good for SEO. And if you are blogging, chances are you are using WordPress, which is the most popular blogging platform among the biggest blogs. In this way, I see a natural relationship between blogging, WordPress, social media, and SEO. …
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I hope that the title to this blog post knocked you out of your comfort zone, because that was my intention in writing this guide. Don’t get me wrong: LinkedIn is still an essential part of your job search, and having an optimized LinkedIn profile and networking with others on that platform is still a prerequisite in helping you land your next job. But where LinkedIn may have been the ultimate differentiator for the job seeker two years ago, it no longer is. Instead, it’s time to start thinking about investing more time in utilizing Twitter for your job search. …
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After recently publishing blog posts on two of LinkedIn’s newest features, LinkedIn Profile Stats Pro as well as LinkedIn Signal, I have received a few comments and questions from my readers like the one below: I have yet to make the leap to a paid account, and as new features like this come available it makes the thought more enticing but not enticing enough. Curious as to why you choose to go to a paid account? What are the benefits in your opinion? I have actually recommended the now $9.95 a month “hidden” LinkedIn Personal Plus account to heavy users …
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Google Analytics is the default (and free) service that analyzes visitors to your website. Wouldn’t it be cool if you could analyze visitors to your Facebook Page? Facebook Insights actually provides you with that data. What about Twitter, you ask? Twitter just recently released a beta of their Twitter Analytics to a select few users. And although there is no word about a potential analytics application for LinkedIn Groups, LinkedIn has now released a Google Analytics-like application to analyze those who view you on LinkedIn: LinkedIn Profile Stats Pro. When compared to its social media counterparts, what is unique about …
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It seems like only yesterday when I was blogging about the top 15 recommended social media books of 2009, but here we are ending out 2010. And what a year 2010 has been: The rise of Facebook to become a dominating (and sometimes threatening) force globally, Twitter becoming a mainstream realtime communication platform embraced by older generations, and even LinkedIn adding various functionalities throughout the year to continue to remain relevant as the default social network for professionals. Popularity in location-based applications such as FourSquare also skyrocketed this year. And if 2009 was the year in which companies were still …
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