Over the past several months there has been a significant increase in the number of social media-related events occurring nationwide. These events range from formal educational seminars and full-day events with multiple speakers to networking social events and tweetups over lunch or on a weeknight. If the target audience for your business is using social media, which is increasingly the case, it makes business sense for your company to start participating in these events through event sponsorship. If you have been a blog reader of mine from the past, you’ll know that I am a co-founder of ConnectOC, a group …
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I recently got asked a great question in my Windmill Networking LinkedIn Group: Neal, what is one of the most recent insights you have learned about LinkedIn that can help us? Since I wrote the book on LinkedIn, although 90% of the functionality of the site is still the same, I am finding the “Follow” features that LinkedIn have introduced to be of value for some. While this “feature” may still be a mystery to many, here is my advice on how you can strategically use it by thinking outside of the box. For instance:
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