Twitter is both a tool for communicating with your network as it is about sharing information that interests you. While you may only connect with those in your professional network on LinkedIn and friends & family on Facebook, we are also following those that we share a similar interest with on Twitter that is helping to expand our networks. If you are active on Twitter, then, you are probably already sharing information that your target audience, whether personally or professionally, might be interested in. Sure, there’s never a lack of personal information that you can share about yourself, but …
read moreOctober 29-30, 2010 | 2010 Southland Technology Conference, Long Beach, CA – I will be speaking on “Totally Lost on LinkedIn? Drive New Business & Jumpstart Your Career Using Social Media” at the 11th anniversary of this prestigious event. LinkedIn is a business-oriented social networking site with more than 75 million members spanning more than 200 countries and territories worldwide. Whether you’re looking to promote your business or pump up your job search, get insider information on: • Proven techniques on utilizing LinkedIn for job seekers • How to create a social media strategy for building your business • How …
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October 28, 2010 | Concordia University, Irvine, CA – I will be a guest lecturer on social media for the students and faculty of Concordia University Irvine. This will be primarily for a college class on marketing communications and business to business sales, but the event will be open for the entire university community. Most college marketing classes don’t fully address the topic of social media marketing, while most college students are well-versed in social networking and the technology and are even active participants in the social media campaigns of many consumer brands. To help bridge this gap, I will …
read moreOctober 19-20, 2010 | Diversity and Inclusion Conference hosted by California Diversity Council and the University of Phoenix, Costa Mesa, CA – I will be the host of a panel that will feature multiple speakers and explore the topic of “Social Media and Diversity.” At Diversity and Inclusion: Challenges and Opportunities you will experience one and a half focused days of keynote presentations, breakout sessions and discussion panels devoted to diversity issues including scope and definition, trends, social, community, education, religious issues, and best practices in business including law, marketing, sports, entertainment, manufacturing, healthcare and other industries. Sessions will include …
read moreOctober 14-16, 2010 | BlogWorld New Media Expo 2010, Las Vegas, NV – Join me in Las Vegas for BlogWorld, the world’s largest social media conference! If you plan on attending this show, please contact me so that we can plan a time to meet each other. Join us at the World’s Largest New Media event and learn about Content Creation, Distribution and Monetization strategies, step-by-step techniques and bleeding-edge tools from the most successful Bloggers, Podcasters, Social Media Pro’s, Internet TV and Radio Content Generators and New Media Marketing Pro’s! From the premier educational sessions at the Social Media Business …
read moreOctober 13, 2010 | USC Marshall Alumni Association Orange County Chapter, Irvine, CA – I will be presenting on “I’m on LinkedIn – Now What? Using Social Media to Open Doors & Close Deals” at the USC Alumni Event “Master the Trojan Network and Beyond: Learn the Secrets to the Trojan Network!” Discover how to become a person of influence and win your next job, client, or professional success when you attend this special event. According to the U.S. Bureau of Labor Statistics: • 70% of all jobs are found through networking • 75% of all business comes from a …
read moreOctober 12, 2010 | 2010 NAHREP/AREAA National Real Estate and Marketing Conference Guest Panelist, Las Vegas, NV – I will be featured as a guest panelist to discuss Social Media & Technology at the National Real Estate and Marketing Conference for the National Association of Hispanic Real Estate Professionals (NAHREP) and the Asian Real Estate Association of America (AREAA). Networking skills are vital to real estate practitioners who want to build their business through referrals. Learn how you can use social media, technology and online resources to expand your business contacts and brand your marketing efforts. Speakers on the panel …
read moreOctober 7, 2010 | Young President’s Organization of Southern California, Orange County, CA – I will be presenting to this prestigious organization on “Social Media for Executives: Overcoming the Fear and Unleashing the Business Potential of Social Media.” For many CEOs and executives, social media can provide challenges to privacy control, reputation management, and time management. On the other hand, social media provides a wealth of opportunity for companies to engage with potential customers to develop new business. Join me as I walk through how to control personal privacy in social media while utilizing it in a business environment to …
read moreOctober 6, 2010 | OC Marketeers, Irvine, CA – I am proud to be speaking to this exclusive group of marketing professionals in Southern California on the topic of “From Blog to Books.” In preparation for my upcoming presentation at #UnGeeked, I will be speaking without any PowerPoint presentation, completely unplugged, in an interactive environment where I hope to help those that attend see the value in blogging as part of their career management and strengthening of their personal brand. I will also give advice for those striving to become authors in their own outright. Whether or not you plan …
read moreOctober 2-3, 2010 | UCLA Personal Branding Bootcamp, Westwood, CA – I am excited to be invited by UCLA’s in-house personal branding expert Nance Rosen to speak to her “Personal Branding Bootcamp” students on the topic of Personal & Business Branding in a Social Media World. Here’s a great post that Nance wrote afterwards about the bootcamp: Personal Brands: Stop, Stop, Stop.
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I find that Twitter is slowly becoming a “last resort” for consumers who are having issues with businesses and cannot get them resolved through the normal means of phoning or emailing customer support. We’ve seen it time and time again, made famous by @Dooce and the Maytag washing machine incident, but repeated by many others, including myself which I documented in my how to deal with angry customers on Twitter post, that a tweet is the most direct and quickest way of getting out your message to the world in realtime when all else fails. As Twitter membership grew by …
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Social bookmarking websites always confuse my social media strategy customers. There seems to be an aura that somehow just posting all of your own content to these sites will somehow magically drive massive traffic to your website. Of course, it doesn’t work that way. And unless you have a certain objective or niche demographic that tends to find a large population of your targeted users using sites like Digg, Reddit, or Delicious, my advice is simply to concentrate efforts on other more popular sites. I will make one exception, though: StumbleUpon. First of all, StumbleUpon is not a niche site. …
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As I consult with more clients on social media strategy, I am always amazed after I do a competitive analysis to find out that most American companies that I run across don’t seem like they know what they are doing on the likes of Facebook and Twitter. I’m not talking about the big consumer brands like Starbucks and Coca Cola that have gathered lots of Facebook Fans and are truly engaging with their customers. I’m talking about most B2B companies as well as those B2C brands that don’t necessarily fall into the Fortune 500. According to Hubspot, 72% of businesses have …
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Let’s face it: Since email as we know it today started developing from the 1960s, a lot has changed. The way we use email, the way that businesses try to get our email addresses to opt-us-in to their newsletters, and the fact that we tend to use email less and less as we send more and more messages through social media websites means that it may be time to start looking for more convenient forms of representing our virtual mailboxes beyond email that might exist. In fact, a recent report by Hubspot mentioned that Facebook is now our most popular …
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This blog post goes beyond the scope of my “traditional” social media posts, but it deals with an issue that many brand managers must deal with in social media: How to handle a negative review, and not just any negative review, but one that comes from THE authority in your industry. Obviously, there is not one single approach to dealing with this issue, but I want to document the way that one company dealt with this recently and what we can all learn from it. The industry is wine, and if you are a connoisseur of fine wine, the name …
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