If you’ve been reading my blog and following my tweets, you’ll know that I am a huge evangelizer of StumbleUpon for marketing and professional use. I consume my media a little different than other people. I’m not an RSS person. I know the blogs and websites that I find resourceful and will visit them. I search for the latest conversations on Twitter to see what people are talking about. And I use StumbleUpon to help me find new sources of relevant information that I might be interested in but might never have found otherwise. Let me explain it another way: …
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While everyone was talking about the new Facebook Places application last week, I wanted to wait until I had a chance to actually experiment with it myself and report firsthand back to you on my analysis. A little bit of historical perspective can’t hurt any analysis either: A few days in social media seems like a few months in real life. Now that a few days have passed and I’ve had a chance to take the Places application out for a test spin, I realize what Facebook is trying to do: Become the default social aggregator of your information at …
read moreSeptember 30, 2010 | LavaCon 2.0: The Conference on Digital Media and Content Strategies Keynote Speaker, San Diego, CA – I am excited to be speaking at the LavaCon 2.0 Conference as the lunch keynote on the topic of “The State of Social Media in 2010: Why Every Business Needs a Social Media Strategy…NOW!” Use the code WINDMILL upon checking out and you will receive a $50 discount! Many say that social media has moved beyond the tipping point in 2010. Many businesses questioned the importance of social media in 2009; few question its importance today, only questioning the timing and …
read moreSeptember 23, 2010 | Healthcare Businesswomen’s Association Keynote Speaker, Orange County, CA – I look forward to speaking to the Southern California Chapter of the Healthcare Businesswomen’s Association (HBA) on the topic of how every professional and business can and should be leveraging the potential of social media. The HBA Southern California Chapter is dedicated to serving the needs of HBA members throughout Orange County, San Diego, Los Angeles, and the Inland Empire. HBA Southern California, which achieved chapter status in 2008, is one of the fastest-growing chapters in the HBA organization. The area’s unique composition of medical device, biotech, …
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Social media and your privacy is an intriguing topic that we should all be concerned about. On the one hand, Pete Cashmore of Mashable has already rightfully declared some time ago that Privacy is Dead. On the other hand, there are those who are actually still afraid to join a social networking site because of privacy concerns. It is these people that I want to address in this blog post. This week I got this question from my reader: I have always used alias names and blind emails everywhere online to protect my personal info from ID Theft. Because I …
read more…I think Neal’s site is one of the best resources for people starting to use LinkedIn. I’d also been enthused by the preface and early chapters of the book. In my fledgling attempts at blogging, I’ve also been fortunate to exchange a few emails (and Neal’s been nice enough to take time to comment on my blog and give advice). Anyway, the good news is that after reading the book I like Neal even more! He’s a real enthusiast for life and LinkedIn – and the book has consistent themes that I agree with such as “Pay it Forward”, “Trusted …
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Yesterday I wrote about how to sell social media to your marketing department, and as a follow-up to that question, I received another email from the same person indicating a big reason why internally their marketing department still doesn’t want to move forward: “After more in-depth discussions it became apparent that the real concern of our marketing department is protecting our “brand name” while employee’s use social media to, essentially further their own careers and successes. I hadn’t looked at it from that perspective but it does present some challenges.” The fear of how one’s employees will use sites such …
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I am returning to my roots of how I started blogging on today’s post by answering questions provided by you, my blog reader and member of my extended social network. Below is a summary of the question that I recently received: I was wondering if you had any quick tidbits of advice for how to sell the benefits of using social media to ones own marketing department. As you know there are many who feel uncomfortable with Facebook and Twitter and feel that it is only used for play. I handle HR for a staffing agency and our recruiters and …
read moreSeptember 10, 2010 | Join me for the first free “Windmill Networking Thought Leader Mashup Webinar.” The idea behind the webinar is simple: Bring together a thought leader and collaborate to create unique and compelling content of value to you, content that could only come from a combination of two different people with varied experiences. I am launching this first episode of the webinar series with my friend and fellow Orange County resident Dean Soto. Dean is the President and Owner of Pro Sulum, LLC, a Southern California based company that is focused on improving small and medium-sized business through …
read more…I am pleased to say that this is literally an encyclopedic how-to of hints and tips for making full and strategic use of all the opportunities LinkedIn offers, and everyone – whether a new user of the network, someone who has been on LinkedIn for years, or even someone who hasn’t yet joined but is considering it – should own and use this book! The book is so well structured that it allows the reader to choose to either systematically work through all the chapters sequentially, or to selectively cherry-pick just the particular areas that deal with specific aspects of …
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