July 21, 2010 | Cross Media TO | Toronto – I will be attending this event which will be Wednesday, July 21st, 2010 – 6:00pm – 9:30pm at the MaRS Discovery District. The goal of Cross Media TO is to bridge the gap between the different media sectors in order share information and find new opportunities. We want the gaming people to meet the TV people, the publishing people to meet the web video people, and everyone to meet the advertising people but let’s be honest, in the end, it’s all about the money.
The media industry has grown up with regulation and significant barriers to entry. The internet has eliminated many of those barriers by giving the general public tools to create their own content and, as a result, radically changing media business models. Now what?
This is not your ordinary listen-to-talking-heads gabfest. We will have one jam packed panel with 5 executives from key sectors that will act as the bridge between 3 technology demos and also a debate on a hot-button issue. The event will move quickly with some company introductions from the floor allowing everyone to know who is there and what they do. We want something big to come out of this.
The event will focus on:
Demonstrations of new cross media technologies.
Case studies of successful cross media projects.
Networking opportunities between industry sectors.
Emerging cross media business models.
Debating a pressing cross media issue.
Key industry sectors appearing at the event:
Motion (web video, TV, animation, film, DVD) – Chris Van Noy – Chief Strategist, Akamai
Mobile (ipad, smart phones) – Pete Watson – Senior Business Development Manager: Consumer Partners, Research In Motion Limited (RIM) / BlackBerry
Marketing (advertising, social media, SEM) – Sabrina Geremia – Head of Agency Relations, Google Canada
Publishing (apps, podcast, magazine, book, newspaper, email, music) – Lisa Charters – SVP Director Digital, Random House of Canada Limited
Gaming (casual gaming, console, ARG) – Michael Schmalz – President, Digital Extremes Ltd.
