LinkedIn, like any other social media channel, is a social networking platform. This means that people are networking with each other while revealing who they are and what they do. LinkedIn reminds you to do this when you log in by making sure your profile is 100% complete. Part of getting to 100% completion is uploading your picture, and here’s all that you need to know about why you should upload your photograph, sizing tips for a successful upload, and what could happen to your photograph if you’re not careful. That’s right: Your profile photograph could be forcibly removed. Read …
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If you’ve been following my blog, you already know that I won a free ticket to fly to Toronto thanks to Virgin America’s #VXToronto Twitter campaign. I’ll write about the “Virgin” experience later. Right now I want to share with you all what I learned on this trip. I’ve had many people ask me, “Was the trip worth it?” My answer, of course, is “Of course!” Because what I was doing in Toronto is what I do in social media everyday: meet new people, have interesting conversations, share information, and learn a lot of new things, things that help advance …
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Today’s guest blog post about social media strategy for local marketing utilizing Facebook, Twitter and Foursquare comes from someone I met Windmill Networking on My Blog Guest, AJ Wilcox. I asked AJ to write about the intersection of local Internet marketing and social media strategy, and he surpassed my expectations with this excellent blog post. AJ is the SEO Team Lead over at OrangeSoda, a local Internet marketing firm. He has been in love with Internet marketing for over 3 years, and has overseen over 2,000 SEO accounts. He is married with a 1 year old son and enjoys cars …
read moreSeptember 9, 2010 | #ConnectOC Tweetup, Costa Mesa, CA – I am proud to be the co-organizer of our 2nd free networking event for Orange County, California! CONNECTOC – Bringing OC’s Professionals, Companies, Government Agencies, Networking Groups and Non-Profits together…one event at a time! ===== SAVE THE DATE!!! ===== Our free and second networking event will take place Thursday, September 9th, from 6:00-9:00 p.m. Our inaugural event attracted 400 people in February…help us get to 500!!!
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August 25, 2010 | C-Suite Trust Guest Panelist, New York City, NY – C-Suite Trust is a non-profit organization where C-Suite executives come together to help each other in ways only they can, with camaraderie, counsel and referrals. What makes it a special organization for c-suite executives is the careful selection of its members based on their values of authentic leadership. The opportunity to meet other members with similar values has made this organization unlike any other, which members have found uniquely rewarding.
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August 24, 2010 | Career BridgeBuilders Speaker Series, Manhattan Beach, CA – The subject of my speech, geared towards both businesses and professionals, will be “Drive New Business and Jumpstart Your Career with Social Media.” Career BridgeBuilders will be hosting its next Speaker Series on Tuesday August, 24, in O’Donnell Hall at 7:00pm- 9:00pm: -Neal Schaffer, author of the best-selling book “Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn” and President of Windmills Marketing will discuss how to leverage social media as a powerful tool to jump start your career search.
read moreJuly 22, 2010 | Windmill Networking in Toronto #VXToronto Tweetup | Toronto – I’m hoping we can connect “in person” during my *third visit to Toronto. My first two visits were fairly quick—in the early ‘90s for an AL playoff game between Toronto and Boston, then about 10 years later visiting my Japanese sister-in-law, who was on a Work Holiday for one year and living in Mississauga. (Which I’m told doesn’t really count as Toronto.) *Anyhow, thanks to being awarded a free, roundtrip airplane ticket (LAX-YYZ) as part of a social media campaign sponsored by Virgin America and Klout (full story …
read moreJuly 21, 2010 | Cross Media TO | Toronto – I will be attending this event which will be Wednesday, July 21st, 2010 – 6:00pm – 9:30pm at the MaRS Discovery District. The goal of Cross Media TO is to bridge the gap between the different media sectors in order share information and find new opportunities. We want the gaming people to meet the TV people, the publishing people to meet the web video people, and everyone to meet the advertising people but let’s be honest, in the end, it’s all about the money. The media industry has grown up with regulation and significant …
read moreJuly 19, 2010 | #JobChat on Twitter | @BeTheButterfly and I welcome to you to our bi-weekly Twitter chat on how professionals can better utilize social media and professional networking for business, career management, personal branding, and job searching. #JobChat will begin at 5 P.M. PST. Please join us! And if you are unsure how to join a Twitter chat, please make sure you read my blog post on how to join a Twitter chat using Tweetgrid.
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While everyone knows that Facebook is the default choice for any business-to-consumer (B2C) social media marketing, what social media channels are important for businesses hoping to engage with other businesses (B2B)? How can these types of businesses use social media to engage with their potential clients, gain mindshare and be perceived as a thought leader in their industry, and increase potential clients visiting their website? Here are the six that I would recommend to most businesses. Note that, in order to create a sound social media strategy, you should not limit yourself to these 6 B2B social media channels and …
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