Who are the Mommy Bloggers?

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In the world of blogging, mommy bloggers are the talk of the town.  You hear stories about how corporations want them to blog about their products.  PR professionals want to know how to engage with them.  And if you haven’t thought about it before, there are some compelling statistics on mommy bloggers which reveal why they are so important:

• Women influence 85% of all consumer purchases in the US
• Mothers who blog have undoubtedly emerged as a trusted source of information for women
• Of the 42 million women taking part in social media, 1/2 of them have children and more than 1/4 of them are active in the blogosphere

Recently, my local freebie community magazine, OC Family, which rarely has much to say about social media, did a cover story on the mommy bloggers of Orange County.  After I saw this I thought, “If these women were so numerous, who exactly were they and why did I never have the chance to meet one?”  I must be hanging out with the wrong crowd!

At a recent local ConnectOC social media event, I had the chance to finally physically meet one of these bloggers who I had been tweeting with for a while: Marcie Taylor aka @SuburbanMama.  I wanted to know more about who mommy bloggers were, why they blogged, and what they really wanted out of companies who were engaging with them.  Are they in it for the money or products?  And from a social media marketing perspective, how should companies best engage with mommy bloggers?

Below is the 6-minute interview I had with Marcie, where she answered all of my questions leaving no doubt about who these women were and what they were about.  Enjoy!

Do you feel that Marcie represents the average demographic of mothers who blog?  Anything new that you learned from the video?  Please share!

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