Archives for March, 2010
Foursquare and Twitter: Do You Really Enjoy Foursquare Tweets?
March 30th, 2010Are you a Foursquare user yet? If not, you should be. If you believe in the power of Windmill Networking and being able to physically meet contacts in your LinkedIn, Facebook, and Twitter networks, Foursquare helps facilitate this in real-time at a physical location. iPhone, Android and Blackberry users should be especially keen on joining [...]
HOW TO: Deal With an Angry Customer on Twitter
March 26th, 2010The following is a true story. It was late at night when I arrived at my hotel, a little past midnight. It was a long day and I had a morning meeting with a client scheduled for the next day, so I was looking forward to getting to sleep as soon as I could. Unfortunately, [...]
Social Media Book Review: A Survival Guide to Social Media and Web 2.0 Optimization by Deltina Hay
March 22nd, 2010As a social media book author, I often get asked by others what social media books I recommend. Just a few months ago I wrote a blog post entitled “Top 15 Social Media Books of 2009” which should give you some idea of my recommendations. I would like to go one step further and start [...]
Social Media for Job Search Advice: Stop Fondling the Hammer!
March 11th, 2010The inspiration for this blog post comes from someone I consider to be a true thought leader in social media, someone who I had a chance to finally meet in person recently: Jeremiah Owyang. He wrote a blog post back in 2008 entitled “Stop Fondling the Hammer, and Focus on the House,” and I didn’t [...]
12 Reasons Why Your Small Business Isn’t Getting Leads from LinkedIn
March 3rd, 2010I am amazed by how many small businesses do not utilize social media to the maximum. Think about it: social media, like the internet two decades ago, allows any business to compete with larger, more established entities. Come on, what are you waiting for? What further amazes me is how few small businesses maximize their [...]
Who are the Mommy Bloggers?
March 2nd, 2010In the world of blogging, mommy bloggers are the talk of the town. You hear stories about how corporations want them to blog about their products. PR professionals want to know how to engage with them. And if you haven’t thought about it before, there are some compelling statistics on mommy bloggers which reveal why [...]
Neal Schaffer is recognized as a leader in helping businesses and professionals embrace and strategically leverage the potential of social media. An award-winning published author, frequent speaker at social media events, and an avid blogger, Neal is President of 
