This is a continuation of my previous post, where I wrote about 7 useful tips for those getting started on Twitter. Assuming that you have just signed up on Twitter and don’t know where to go from here, instead of following everyone from your email address book that is already on Twitter by selecting “Find People” from the top of Twitter, begin your Twitter experience by following Lists before you follow People. The rationale is simple: Twitter gets a bad rap because of the “babble” that a lot of people are said to be tweeting. That is why you should …
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Yesterday I presented on the topic of Social Media and Your Job Search in front of a large group of executives, many of whom were in transition. As with any professional crowd, nearly everyone was already comfortable with LinkedIn, but less than half of the attendees had ventured out onto Twitter yet. I sensed some confusion about Twitter, so today instead of blogging about Twitter and Personal Branding or Twitter and the Job Search, I felt it was time to write a blog post to help hand-hold those that are still confused by Twitter but really want to give it …
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When I began blogging about LinkedIn, I felt that there was a lack of information regarding utilizing LinkedIn in the blogosphere. I have done my best to fill the gap, especially concerning the restrictions that you meet but don’t realize until you hit them! This has evolved into my popular blog posts on using LinkedIn for Job Search as well as LinkedIn for Sales and Business Development. But what about case studies of success stories on LinkedIn?
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Twitter is starting to slowly grow up. Now that Fortune 500 companies are starting to recruit on Twitter and social networking sites like LinkedIn and search engines like Google and Bing are partnering with them, it was only a matter of time before Twitter took steps to root out spam as well as those who are using their real-time communication platform to broadcast instead of share. And it fundamentally changes the way in which many in marketing will be using Twitter going forward. If you haven’t searched for yourself or your company on it recently, you may want to confirm that …
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One of the questions I get asked by relative newbies to Twitter is how to go about finding relevant people to follow. The problem that a lot of Twitter newbies have is that they either 1) upload their entire email address book and follow everyone and/or 2) they start following some of Twitter’s Suggested Users. This has the tendency to fill the Timeline that one sees with LOTS of Tweets that may be irrelevant, or finding yourself following a few hundred people that may not be active Tweeters. Right off the bat your Follower/Following Ratio is horrible, the inactive Twitter …
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LinkedIn has always fascinated me on if and how they release information on their new functionalities or services. On the one had, the LinkedIn Groups Product Forum LinkedIn Group, often moderated by LinkedIn employees, is very open with releasing information on future roadmaps as well as welcoming feedback from the LinkedIn community concerning LinkedIn Groups. On the other hand, LinkedIn releases a beta feature (like their new user interface, for instance) to only a small portion of their users but writes a blog post announcing it to everyone. There have been other beta features that have only been released to a …
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Just a few days after I mentioned in my blog post on the new LinkedIn Profile Organizer that it had been a year since LinkedIn released any new significant functionality, we have been bombarded by the social media press over the last few days concerning the new LinkedIn User Interface and now the big news last night on the integration between LinkedIn and Twitter. And this news has sparked reaction ranging from ReadWriteWeb’s analysis that the potential of opening up all of the cross-platform data between LinkedIn and Twitter has not fully begun to be realized, Mashable’s read on the …
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If you are still using the free version of LinkedIn, you may have been curious about the new LinkedIn Profile Organizer. I received the same email that all of you LinkedIn users probably did advertising this as a new killer functionality. The timing of the announcement is interesting in that it happened almost one year after LinkedIn Applications were introduced. Come to think of it, this is the first new major functionality that LinkedIn has introduced in a year [and as I write this LinkedIn just made a significant upgrade in their user interface, so this may have been what …
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I just finished giving a presentation on utilizing Twitter for your job search today to an audience of in-transition professionals. While most of the professionals had a LinkedIn account (albeit half of them joined LinkedIn while being in transition), only a handful of them were on Twitter. There is still a lot of confusion and fear about Twitter, and it takes a little while before you have your “Aha!” moment and become an active Twitter user. If you’re already on Twitter, I hope this gives you a new perspective on Twitter. If you’re still new to Twitter, jump aboard! There’s …
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You have a role in sales and business development. You’ve had a LinkedIn Profile for awhile but haven’t done anything with it. Are you aware to the full extent of how valuable a sales prospecting tool LinkedIn is? LinkedIn is a huge database of 50+ million professionals which includes an executive from every Fortune 500 company and has a demographic with an average household income of $100,000+. Are you truly maximizing your presence there? Here are 7 simple strategies to help you build out your LinkedIn pipeline: 1) Prospecting: How do you prospect in real life? LinkedIn shouldn’t be any …
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