arrow46 Comments
  1. Dave Webb
    Sep 16 - 3:01 pm

    Neal:
    So is http://www.mlia.com (my life is average) truly a teenager social networking site, or actual a social marketing site for businesses? My teenager spent several hours recently reading and laughing at the posts on this site. Yet every one had a positive spin on a business (a store chain, products, movies). Smells funny…
    Thoughts?

  2. nealschaffer
    Sep 16 - 10:44 pm

    Hi Dave,

    I took a look at the site and what I read did not smell of any over marketing. There are ads on the page that pop up, but that is everywhere on the Internet. If there are some companies making up jokes to spread their brand, it is a creative way of using social media. I personally don't like it, but whenever you have a Web 2.0 social networking site with user generated content, anyone (companies & spammers in addition to real people) can post content. We all have to learn to filter through it.

    - Neal

  3. TCThursdayHappyHours
    Sep 17 - 6:15 am

    RT @kathyswanson This nails it: Social Media Marketing for Business: Understanding the Five S’s by @NealSchaffer http://bit.ly/45omRQ

  4. TCThursdayHappyHours
    Sep 17 - 6:15 am

    RT @kathyswanson This nails it: Social Media Marketing for Business: Understanding the Five S’s by @NealSchaffer http://bit.ly/45omRQ

  5. Troy Tepley
    Sep 17 - 6:32 am

    The five "S’s" of social media marketing (via @NealSchaffer): http://bit.ly/45omRQ <great way to package basics of social media marketing

  6. Troy Tepley
    Sep 17 - 6:32 am

    The five "S’s" of social media marketing (via @NealSchaffer): http://bit.ly/45omRQ <great way to package basics of social media marketing

  7. Sarah Kay Hoffman
    Sep 17 - 7:24 am

    Social Media Marketing for Business: Understanding the Five S’s – http://bit.ly/45omRQ

  8. Sarah Kay Hoffman
    Sep 17 - 7:24 am

    Social Media Marketing for Business: Understanding the Five S’s – http://bit.ly/45omRQ

  9. Suzanne Vara
    Sep 17 - 10:55 am

    Great post to show the importance of engaging and building relationships with social media. Twitter for example has changed the way people interact during webinars, seminars, etc. What used to be a more of a listen to the content being provided now has turned into an immediate reactionary forum where people using hashtags can relate to one another and share common interests (ie attending the seminars, webinars.)

    Blog comments is also a way to engage by checking tracking the comments or checking back to see if anyone has commented on what you have said or the blog author themselves.

    As more and more businesses realize the value in social media and come on board, the focus will be on a strategy that is unlike traditional media where change cannot be immediate. Social media is both proactive and reactive as it relates to strategy and how you communicate and turn sales.

    Good read.

  10. nealschaffer
    Sep 17 - 11:05 am

    Thank you so much for your comments, Suzanne, and you have also brought up some excellent points. Looking forward to your future contributions!

  11. joannevictoria
    Sep 17 - 10:21 am

    @NealSchaffer Social Media Marketing for Business: Understanding the Five S’s. Advice for companies. http://budurl.com/neal78 #smbiz

  12. joannevictoria
    Sep 17 - 10:21 am

    @NealSchaffer Social Media Marketing for Business: Understanding the Five S’s. Advice for companies. http://budurl.com/neal78 #smbiz

  13. Channa S. Silva
    Sep 18 - 8:02 am

    The Statement “every support issue is a chance to turn a mad customer into a happy one” is brilliant. I've been sharing this on my twitter/facebooks status and my Boss gave me a thumbs up. Great Article Neal.

  14. srobinson58
    Sep 19 - 4:10 pm

    Social Media Marketing for Business: Understanding the Five S’s http://ow.ly/q8Hc

  15. srobinson58
    Sep 19 - 4:10 pm

    Social Media Marketing for Business: Understanding the Five S’s http://ow.ly/q8Hc

  16. Windmill Networking
    Sep 20 - 12:45 pm

    Social Media Marketing for Business: Understanding the Five S’s. Advice for companies. http://budurl.com/neal78 #smbiz

  17. Windmill Networking
    Sep 20 - 12:45 pm

    Social Media Marketing for Business: Understanding the Five S’s. Advice for companies. http://budurl.com/neal78 #smbiz

  18. nealschaffer
    Sep 20 - 11:05 pm

    Thank you Channa. Indeed, this really has been the case in my experience and separates the great companies from the not so great…

  19. TRUSTe for Small Biz
    Sep 20 - 11:55 pm

    RT @WindmillNet: Social Media Marketing for Business: Understanding the Five S’s. Advice for companies. http://budurl.com/neal78 #smbiz

  20. TRUSTe for Small Biz
    Sep 20 - 11:55 pm

    RT @WindmillNet: Social Media Marketing for Business: Understanding the Five S’s. Advice for companies. http://budurl.com/neal78 #smbiz

  21. Jeff O'Brien
    Sep 26 - 7:00 am

    RT @SBAtips: RT @nealschaffer Social Media Marketing for Business: Understanding the Five S’s. http://budurl.com/neal78 #smbiz

  22. Jeff O'Brien
    Sep 26 - 7:00 am

    RT @SBAtips: RT @nealschaffer Social Media Marketing for Business: Understanding the Five S’s. http://budurl.com/neal78 #smbiz

  23. [...] de 5 S-er for sosiale medier. Jeg kom over det på Suongirs blogg, som igjen har hentet det fra denne artikkelen. De 5 S-er er “Share”, “Social”, “Support”, “Sales” [...]

  24. LoriOsterberg
    Nov 11 - 8:27 am

    Social Media Marketing for Business: Understanding the Five S’s http://is.gd/4SCsY

  25. LoriOsterberg
    Nov 11 - 8:27 am

    Social Media Marketing for Business: Understanding the Five S’s http://is.gd/4SCsY

  26. Seb Oran /B4H Ottawa
    Dec 04 - 1:45 pm

    RT @nealschaffer Social Media Marketing for Business: Understanding the Five S’s | Windmill Networking http://bit.ly/JLBwe

  27. Seb Oran /B4H Ottawa
    Dec 04 - 1:45 pm

    RT @nealschaffer Social Media Marketing for Business: Understanding the Five S’s | Windmill Networking http://bit.ly/JLBwe

  28. [...] The Five S’s [...]

  29. [...] 今日紹介するのは「ソーシャルメディアの5S」。Neal Schafferの所属するWindmill Networkingより。意訳&省略多いので原文も是非。 Social Media Marketing for Business: Understanding the Five S’s [...]

  30. Silvina Allario
    Feb 08 - 3:51 pm

    reading @nealschaffer Social Media Marketing for Business: Understanding the Five S’s | Windmill Networking http://bit.ly/JLBwe

  31. [...] Mange driver å snakker om de 5 S-er når det er snakk sosiale medier. Vi som har bedriftsøkonomi vil nok huske på Kotles 4 P-er. Dette er hentet fra Suongirs.blogg og denne artikkelen. [...]

  32. dianawei
    Apr 07 - 10:50 am

    Nice! Is there a Marketing for Businesses on LinkedIn article by chance? Or better yet, seminar or basic training I can attend in So Cal? Love your SoCal Sushi Events and would love to try to attend other useful events you coordinate in the area =) Thanks again for always sharing your knowledge!

  33. nealschaffer
    Apr 08 - 2:57 pm

    I plan to be presenting webinars on this subject in the near future…stay tuned!!!

  34. dianawei
    Apr 09 - 7:20 am

    Very awesome! I just subscribed, so I'm hoping to be in the know about these webnairs now! Thanks.

  35. dianawei
    Apr 09 - 2:20 pm

    Very awesome! I just subscribed, so I'm hoping to be in the know about these webnairs now! Thanks.

  36. [...] or mass sending of their resumes to everyone in their network.  The most important concept behind social media is about sharing, and job seekers can also share their experiences with others and actually start contributing and [...]

  37. [...] SEO and it is a social networking platform in its own.  In addition, because you will need to be sharing content as part of your social media strategy, think of StumbleUpon as your company’s content recommendation engine.  You may not find [...]

  38. [...] sites like Facebook and Twitter were made for people, not businesses.  In this scenario, what will your business share in social media?  It really comes down to the content of your conversations.  What will they be?  In other [...]

  39. [...] sites like Facebook and Twitter were made for people, not businesses.  In this scenario, what will your business share in social media?  It really comes down to the content of your conversations.  What will they be?  In other [...]

  40. [...] With & Meet on LinkedIn After networking with several great people over the last several…Social Media Marketing for Business: Understanding the Five S’s I developed the concept of Windmill Networking to help…Are There Other Ways to Monetize Your [...]

  41. [...] networking sites like Facebook and Twitter were made for people, not businesses. In this scenario, what will your business share in social media? It really comes down to the content of your conversations. What will they be? In other words, just [...]

  42. [...] I blogged back in 2009, I believe first and foremost that social media is about sharing.  Because the likes of Facebook (no pun intended), Twitter, and LinkedIn were made for people, not [...]

  43. [...] I recently attended a workshop, “Driving Business with Social Media”, presented by Neal Schaffer, president of Windmills Marketing. The event, sponsored by the Rochester Business Journal, had an audience representing a broad cross-section of businesses from the Rochester NY region.  The presentation covered best practices for implementing social media platforms into every day business activities. Topics covered how to increase searchability online with blogs, and using LinkedIn, Facebook,  and Twitter.   The use of some, or all, of these communication tools have really become a critical must-have for the success of any company.   Follow this link to read a brief overview of leveraging social media for business. [...]

  44. Kent
    Sep 01 - 6:46 am

    For me, support is the most important thing companies should do to make social media marketing success. 

  45. nealschaffer
    Sep 02 - 11:58 pm

    Agreed Kent!

  46. [...] or mass sending of their resumes to everyone in their network.  The most important concept behind social media is about sharing, and job seekers can also share their experiences with others and actually start contributing and [...]

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