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How to REALLY Get More from LinkedIn Groups?

LinkedIn recently updated their blog with tips on how to get more from LinkedIn Groups.  But, as with information that LinkedIn is beginning to religiously blog and tweet about, I find it is too little and too late.  After all, I was first in providing Advice for College Students before the LinkedIn introduction of their Grads Group (at least to my knowledge, if I am incorrect in the timing please correct me LinkedIn!), and I find the information that LinkedIn has recently provided on Groups can be further enriched by this blog.  After all, if LinkedIn was doing a better job at educating people on their site, this blog wouldn’t exist to begin with!

Let’s take a look at what LinkedIn blogged about one piece at a time and my rebuttal/advice:

  1. Commit to a couple of groups focused on your key professional interests.  This is absolute sound advice.  But I wouldn’t stop there.  Join local groups.  Join alumni groups, both from your college as well as your high school as well as past companies.  Join a group for every industry you have ever worked in.  In fact, as I wrote on this subject back in November on Which LinkedIn Groups Should I Join?, you should absolutely be maxxing out your group membership at 50.
  2. Follow other groups. The idea here is to receive the daily/weekly digests from your Group as well as follow certain conversations.  Well, this is a mixed bag.  I don’t care which LinkedIn Group you are a member of, the Discussion Boards can get quickly filled with spam and other messages that might have no meaning to you.  Yes, there are some diamonds in the rough with some Groups providing valuable information in the Discussion Boards.  But I would recommend to first subscribe to the weekly digest, but if you find it is not of value to you, you can and should unsubscribe to it.  And, as for following discussions, it really only makes sense to follow discussions that you have contributed to in the first place.  It is easy to get information overload from LinkedIn (or Social Media in general), so hopefully this will help you out.
  3. Use the news. The news on the LinkedIn Groups is only going to be as good as those who post it.  I have yet to see a Group that does the news better than doing a Twitter search.  If you are not on Twitter, subscribe to some keywords in the excellent Company Buzz application.  You will find the news you want a lot faster than searching through LinkedIn Groups.  But, if you do find a Group that provides just the news that you are looking for, great!  Follow it religiously! I have just yet to see this done…and just adding an RSS feed could include not-so-relevant posts that are automatically spun out by a robot, so be careful here.
  4. Involve your coworkers. The advice here is to include your coworkers and get them to sign up to the same LinkedIn Groups.  Why?  LinkedIn is about making new connections, about building out your virtual network.  Rather than invite people you already know, try to make a personal connection with people that you don’t know in the same Group.  Now you’re networking!  This is what Social Media is all about!
  5. Learn about your fellow LinkedIn members. Read my answer to 4. above.  But you know what my #5 would be here?  Use the Discussion Boards to brand yourself and to offer pay-it-forward help.  Network and connect.

If you found my response to LinkedIn’ blog post of value and informative, please leave a comment and/or tweet about it!  Thanks!

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  • Neal Schaffer
    Brennan, You rock as well! Looking forward to your future comments. And if there is anything I can do to help you out just give me a hollar!
  • Neal - Thanks so much for that reference to Chuck Hester and his book. His site has some really nice stuff. Thanks also for everything you're doing to bring clarity to LinkedIn for so many of us, and Sushi to the rest who like to "do it in person!" You rock.

    Much peace,

    Brennan
  • Neal Schaffer
    Doc Sinda,

    You are the man! Exactly! Exploit social media for what its worth or don't even spend time on it. It's gotta be one or the other!
  • Dear Neal & Brennan: Im using Quantum Pyshics and Nanotechnology.I'M on a Mission to teach "How to Pay IT in The Middle!"
    I know the Real Meaning to Monetize Social Medias.Like Money it is a Tool. Use it or Lose it.

    IN GOLD WE TRUST

    Doc Sinda
    DocHollywoodMedia.com/
    http://neonlightsentertainment.com/Doc-Sinda.html
  • Neal Schaffer
    Brennan,

    Thanks for your comment, and, yes, that is one example of "pay-it-forward". It's asking what you can do for others before you ask the same of them, and providing any advice, introductions, commentary...even being a sounding-off board for someone's ideas are all examples of things that we can do to help others out in whatever they may need us for. I could write a whole book about the concept, but someone in my network already did ;-) Please check out Chuck Hester's blog and book at http://www.chuckhester.com/.

    Cheers,
    Neal
  • P.S. -- Just realized that by "pay-it-forward" you might simply mean supporting one another with our own information and skill sets, knowing that at some point or another it all comes around. If there are specific actions you were referencing other than that, I'd love to hear them. Thanks again!
  • Neal - - Thanks again for always taking things to the next level. I'm going to surf around your blog to find additional info re: your #5 recommendation on pay-it-forward offers to the Group. I'd love to hear some examples of this, because this kind of action has always excited me - but how to do it in a Group of LinkedIn users who I've never met? Like I said, I'll surf around here. If you've got example to post in reply, that would be awesome too. Keep up the great work!

    Brennan
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